For freelancers & consultants doing $30–150K

You've been
underpricing
yourself by $42,000.

Most freelancers leave 30-60% on the table because they guess at rates instead of running the math. This kit makes you run the math — once — then handles the conversations that follow.

For the freelancer who knows they should charge more
Your Numbers
Required hourly rate
$147.83
Based on $90K take-home, 1,150 billable hrs/yr
Profitability Doctor
Acme CorpGREEN
Beta StudiosYELLOW
Cinco CoffeeRED
Delta HealthGREEN
5-year cost of waiting
$210,489
at $75 vs $150 hourly
The math hero

Move the sliders. Watch what you've already lost.

Live calculation. No signup. The full version in the spreadsheet runs this against every client you have.

$75
$150
1,150
3
Already lost
$258,750
By staying at the lower rate for 3 years.
5 more years if nothing changes
$431,250
Compounding annually at 0%. (It's worse with growth.)
Fix this for $14 →
Who this is for

A 60-second self-check.

This is for you if
  • You freelance or consult and your revenue is roughly $30K-150K/yr.
  • You've raised rates once or twice, badly, and lost a client you liked.
  • You quote projects based on "what feels right" and it never feels right.
  • You suspect 1-2 of your clients are actually losing you money.
  • You'd take 90 minutes today to fix this for the next 10 years.
This is NOT for you if
  • You haven't landed your first paying client yet (start there first).
  • You run a 10+ person agency (you need different tooling).
  • You want a magic script that closes 5-figure deals without discovery work.
  • You want validation that your current rate is "fine."
  • You're allergic to spreadsheets. (It's an opinionated spreadsheet.)
What's inside

Four deliverables. Zero fluff.

Built to be used together. Each one stands alone — together they replace a $500 consulting call.

1
The Spreadsheet

8 sheets. Every pricing decision, computed.

  • • Required hourly / day / project rates from your real numbers
  • • 4 pricing methods compared side-by-side
  • • Fixed-price quote builder with buffer + deposit logic
  • • Profitability Doctor — color codes every client R/Y/G
  • • Rate Raise Simulator — model who churns, what lands
  • • Cost-of-Underpricing chart (the wake-up call)
  • • Glossary + onboarding sheet
Works in Excel, Numbers, and Google Sheets (with .xlsx import)
2
The Manual

12-page PDF. ~45 minute read.

  • • Why pricing kills more freelance businesses than competition
  • • The 4 pricing methods ranked by ROI
  • • How to actually do value-based pricing (the 4 questions)
  • • The rate raise playbook — 6-week protocol + scripts
  • • Reading your Profitability Doctor (what each color means)
  • • The 5 conversations that change your business
  • • 12-month plan + 15-question FAQ
Designed for printing or reading on tablet
3
Email Templates

5 fill-in-the-blank scripts.

  • • Discovery-call invite (turns "what's your price?" into a call)
  • • 3-tier proposal email (anchor pricing built in)
  • • Scope-creep response (push back without breaking trust)
  • • Rate-raise announcement (6-week protocol, minimizes churn)
  • • Polite firing (exit a bad client gracefully)
Plain markdown — paste into any email client
4
Lifetime Updates

Free updates, forever.

  • • New templates as I write them
  • • Bug fixes & spreadsheet improvements
  • • Discord community access (Pro tier)
  • • Annual rate-benchmarking report
Buy once. Receive updates via Gumroad.
Spreadsheet preview

A look inside the sheet.

Sheet 1 — Your Numbers
Input
Value
Target annual take-home
$90,000
Billable hours / year
1,150
Effective tax rate
28%
Monthly expenses
$1,125
→ REQUIRED HOURLY
$147.83
→ Day rate
$1,182
→ Project (medium, 100 hrs)
$17,740
Sheet 5 — Profitability Doctor
Client
Revenue
Actual hrs
$/hr
Grade
Acme Corp
$4,500
25
$180
GREEN
Beta Studios
$9,000
88
$102
YELLOW
Cinco Coffee
$900
22
$41
RED
Delta Health
$2,200
15
$147
GREEN
Sheet 6 — Rate Raise Simulator
Current rate$75/hr
New rate$110/hr
Expected churn15%
Net annual revenue change+$27,400
Old vs new monthly $ per client
Acme
Beta
Cinco
Delta
Echo
OldNew (expected)
Sheet 7 — Cost of Underpricing
5-year cost of staying at $75/hr instead of $150/hr: $431,250
Y1: $86K
Y2: $172K
Y3: $258K
Y4: $345K
Y5: $431K
Manual preview

12 pages, written like a letter from a friend.

Table of contents
  1. 1.Why pricing kills more freelance businesses than competition doesp.3
  2. 2.The 4 pricing methods, ranked by ROIp.4
  3. 3.How to actually do value-based pricingp.5
  4. 4.The rate raise playbookp.7
  5. 5.Reading your Profitability Doctor sheetp.8
  6. 6.5 conversations that change your businessp.9
  7. 7.The 12-month planp.10
  8. 8.FAQ — 15 questions freelancers askp.11
Page 4

The four pricing methods, ranked by ROI

There are exactly four ways to set a price. Most freelancers stumble between them without realizing it. Each has a right time and a wrong time. None is the answer for every situation.

"Value-based pricing is the single biggest lever freelancers can pull. It uncouples your earning from your time."

The catch: it requires a discovery process. You can't quote value-based without first extracting what the value is. Most freelancers don't ask the question and end up reverse-engineering value-based prices into hourly justifications...

Email templates

Five conversations, scripted.

The exact words. Fill in the blanks. Send.

1. Discovery Call Invite
Turn "what's your price?" into a 30-min call.
2. Proposal with Anchor Pricing
3-tier email. Middle tier wins 70% of the time.
3. Scope-Creep Response
Push back without losing the client.
4. Rate-Raise Announcement
The 6-week protocol that minimizes churn.
5. Polite Firing
Exit a profit-draining client gracefully — without burning the bridge.
Sneak peek — opening lines of "Polite Firing"
Subject: A note about our work together

Hi [FIRST NAME],

I want to give you advance notice — I'll be wrapping up our retainer
arrangement on [DATE — minimum 60 days out from send].

The short version: I'm restructuring my client work this year to focus
more deeply on [SPECIFIC DIRECTION], and our current arrangement isn't
the right fit for that direction.

This isn't about anything you've done — I've genuinely enjoyed working
with you on [SPECIFIC THING WORTH MENTIONING]. The change is on my end.

Here's how I'd suggest we handle the transition...
+ 4 more templates with notes on tone, timing, and how to handle pushback.
What buyers say

A small kit, a loud effect.

PLACEHOLDER — REPLACE WITH REAL TESTIMONIALS
★★★★★

"[REPLACE — paste a real testimonial from your first 10 buyers. The best ones describe a specific dollar amount or specific change. Example: 'I sent the rate-raise email and 4 of my 5 clients accepted. That's $1,800/mo extra without a single new lead.']"

[Name] — [Role]
[City / niche]
PLACEHOLDER — REPLACE
★★★★★

"[REPLACE — ideally a quote that mentions the spreadsheet specifically. Example: 'The Profitability Doctor sheet showed me that my favorite client was a red. I fired them in February and replaced them with two greens by April.']"

[Name] — [Role]
[City / niche]
PLACEHOLDER — REPLACE
★★★★★

"[REPLACE — a "made the money back" quote is gold. Example: 'I used the proposal template on the next client meeting. Closed at $11K instead of the $7K I'd have quoted before. Bought this for $14 — made 800x back in a week.']"

[Name] — [Role]
[City / niche]
PLACEHOLDER — REPLACE
Pricing

Pick the version that fits.

Both are one-time payments. Both come with lifetime updates.

Standard
$14 one-time

Everything you need to fix your pricing this week.

  • The 8-sheet spreadsheet (.xlsx)
  • The 12-page PDF manual
  • 5 email templates
  • Lifetime updates
Get the kit — $14
Most value
Pro
$29 one-time

Standard + the bonuses that save you another half-day.

  • Everything in Standard, plus:
  • 10 bonus email templates (renegotiation, late-payment, kickoff, NDA pushback, payment-plan, etc.)
  • 1-page contract template
  • SOW/proposal template (.docx)
  • Private Discord community
  • Annual rate-benchmarking report (sent every Q1)
Get Pro — $29
Pay once. Download instantly. 30-day refund if it's not for you, no questions.
FAQ

Common questions.

What format is the spreadsheet? +
An .xlsx file. Opens in Excel, Numbers, and Google Sheets. All formulas, conditional formatting, and charts are native — no add-ons required.
I'm new to freelancing. Is this for me? +
If you have at least one paying client and you're considering your rates seriously, yes. If you're pre-first-client, focus on landing one first — pricing problems only exist if there are clients.
How long does it take to set up? +
About 30 minutes to fill in your numbers and read the relevant manual chapters. About 90 minutes if you also audit your current clients with the Profitability Doctor sheet. You'll see results immediately.
What if I don't like it? +
Gumroad supports 30-day refunds, no questions asked. Just email me and the refund processes within 48 hours.
Will it work for non-USD currencies? +
Yes — the sheet is currency-agnostic. Replace the $ formatting with your local symbol and the formulas keep working. The Pro version comes with EUR / GBP / CAD / AUD pre-formatted variants.
Is the manual really 12 pages, or 12 marketing pages? +
Real 12 pages. ~5,500 words. Written like an op-ed, not like a sales letter. You can read it in a sitting.

You're going to charge
what you're worth
eventually.

The question is whether it takes you another year of agonizing over each quote — or 90 minutes with this kit.

Instant download. 30-day refund. Lifetime updates.